Chelsea FC 2017/18 Season Kit Launch
07 Jul 2017

New home and away kits for Yokohama-sponsored Chelsea FC

Premier League champions Chelsea FC will be wearing Nike Football kits for the first time in the club’s illustrious 112-year history as they set about defending their title and mounting a challenge in Europe. As part of the club’s five-year partnership with Yokohama, the new kit will continue to feature the premium tyre manufacturer’s logo prominently across the front of the shirt, bringing it further significant global brand awareness.

Tasked with creating matchday kits that unite Nike’s unrivalled pedigree in apparel innovation with Chelsea’s unique character as a club, Nike Football designers have produced clean designs that incorporate Aeroswift Technology – a performance system that enhances breathability, mobility and speed – and represent Chelsea’s most advanced kits to date.

The kits also feature zoned ventilation panels, optimally-textured fabric to reduce clinging and lightweight construction throughout.

“After this year’s success in the Premier League campaign, we’re incredibly excited about the season ahead,” comments David Seward, managing director, Yokohama HPT Ltd. “Alongside its domestic competitions, Chelsea will also be competing for the Champions League, which, with the new kit design, is sure to give further awareness of the Yokohama brand throughout Europe and beyond.”

Chelsea’s home kit is deeply rooted in the club’s heritage having taken an original shirt from the early 1970’s to ensure that the blue was a perfect match for the club’s colours. The round neckline includes a white trim with “CHELSEA” knitted into the back of the neck in white text, while the blue shorts feature white stripes on the flanks.

Meanwhile the away kit reflects Chelsea’s emergence as London’s most successful club in recent years. The white shirts and shorts have a soft silver hue to reflect the club’s ever-growing collection of silverware. Chelsea’s blue is the secondary colour throughout the kit, highlighting the trim on the round neck, ventilation stripes on the shorts and providing a block of colour for the NikeGrip socks.

Both 2017-18 Chelsea FC home and away kits are now available from nike.com/Chelsea.