YOKOHAMA establishes Subsidiary in Mexico
02 Apr 2013

Tokyo - The YOKOHAMA Rubber Co., Ltd. today announced that it has established YOKOHAMA Tire Mexico S. de R.L. de C.V. (YTMX) in Silao, Guanajuato, Mexico in March this year. Gary Nash, previously Vice President of YOKOHAMA Tire Corporation (YTC) in the United States has been appointed President of the new subsidiary as of 1^st April 2013.

In the past, The YOKOHAMA Rubber Co., Ltd. sold consumer, commercial and OTR tyres to Mexico through YTC. YOKOHAMA now plans to use the new company to expand its market presence in the said country by providing direct sales, customer service and efficient distribution channels. YTMX is scheduled to begin full-fledged operations in May.

■Outline of YOKOHAMA Tire Mexico