YOKOHAMA to exhibit at 43rd Tokyo Motor Show
01 Nov 2013

Tokyo - The Yokohama Rubber Co., Ltd., announced today that it will participate in the 43^rd Tokyo Motor Show 2013, to be held at Tokyo Big Sight in Koto-ku, Tokyo, from 22^nd November through 1^st December (open to the general public from 23^rd November). The exhibit will introduce YOKOHAMA´s concept of “The Science of Tyre Grip Performance” and appeal to its advanced technological capabilities and its corporate stance of seeking ever higher grip performance as a key to driving safety. The booth will also introduce YOKOHAMA’s forward –looking cutting-edge technologies.

Through its Tokyo Motor Show exhibit, YOKOHAMA hopes to raise driver understanding of tyre grip performance by appealing to its efforts to achieve superior grip performance in all tyre categories, from fuel-efficient tyres to studless tyres. The exhibit will provide explanations of the advanced proprietary technologies that support YOKOHAMA tyres’ superior grip performance, from compounding technologies that incorporate orange oil and other advances in rubber compounding to a mechanism for enhancing the performance of studless tyres on icy surfaces. The exhibit will also introduce the company’s technologies for raising the fuel-efficiency performance of tyres, an area that has become symbolic of YOKOHAMA´s efforts to develop cutting-edge technologies since 1996.

In addition, the booth will introduce YOKOHAMA technologies contributing to the next-generation of motorization. These proprietary technologies include “fin tyres” that employ advances in aerodynamics to reduce vehicle air drag by controlling airflow in the wheel well, auto body design technologies for high strength, ultra-lightweight body components based on YOKOHAMA’s development of aircraft components, and adhesive technologies accumulated during development of HAMATITE adhesives that enable the creation of composites made from hard-to-bond dissimilar materials. These technologies are showcased in concrete form in the AERO-Y concept car, an electric vehicle that will be on display at the YOKOHAMA booth.

Launched in 1954, the Tokyo Motor Show is one of the major international motor shows. The previous show, in 2011, attracted 174 automotive industry exhibitors from around the world and about 840,000 visitors.