New tyre launched at Geneva Motor Show
03 Mar 2015

YOKOHAMA announced today that it will launch a new highway terrain tyre for 4X4 and SUV under the “GEOLANDAR” brand. The “GEOLANDAR H/T G056” will be successively rolled out in Europe this summer.

The new compound of the “GEOLANDAR H/T G056” features orange oil which improves wet grip and shortens wet braking distance, significant for European weather conditions. Also, reduced low rolling resistance and pass by noise are improved to meet the European standard.

Through innovative tread design and as a result of its new advanced technology, the “GEOLANDAR H/T G056” will also enhance wear performance and features comfort which is an increasingly popular request from customers within this segment of SUVs.

“GEOLANDAR H/T G056” will be available in 25 sizes from 15 inch to 20 inch, for SUVs and 4x4. In addition to the already existing GEOLANDAR SUV designed for on-road driving, including urban crossover vehicles and medium and small-size SUVs, this new tyre for highway terrain completes the YOKOHAMA line-up for on-road SUVs.

“GEOLANDAR” derives from the Greek word for earth, “GEO” and the English word “LAND.” Developed under the concept of “the tyre capable of traversing any terrain on the earth,” the GEOLANDAR brand debuted in 1996. Since then, YOKOHAMA has built a full line-up of GEOLANDAR tyres for many purposes, including the “GEOLANDAR SUV” for superior fuel efficiency with small and midsize SUVs driven primarily on city streets, the “GEOLANDAR A/T-S” for all-around use, and the “GEOLANDAR I/T-S” for winter driving. The addition of the “GEOLANDAR H/T G056” is YOKOHAMA’s latest offering to meet the increasingly diverse needs of Europe’s SUV drivers.