YOKOHAMA to Exhibit at 44th Tokyo Motor Show 2015
09 Oct 2015

Tokyo - The Yokohama Rubber Co., Ltd., announced today that it will participate in the 44^th Tokyo Motor Show 2015 to be held at Tokyo Big Sight in Tokyo, Japan, from 28^th October through 8^th November (open to the general public from 30^th October).

Under the theme of “Responding Powerfully to All Challenges”, this year’s YOKOHAMA display will introduce the Barclays Premier League champions Chelsea Football Club, with which YOKOHAMA entered into an Official Shirt Partnership from the current season, while also featuring YOKOHAMA’s motor sports activities and other content that will give visitors a sense of an “Energetic YOKOHAMA”. The display will also introduce visitors to YOKOHAMA’s challenge of technological frontiers through the display of a concept aerodynamic tyre, the fruit of a research and development program started in 2010.

The booth will also display a number of YOKOHAMA’s innovative tyre products that incorporate the most advanced technologies. Tyres on display will include YOKOHAMA’s global flagship tyre “ADVAN Sport V105”, which has been adopted as original equipment on many leading automakers’ high-performance cars; the flagship fuel-efficient tyre “BluEarth-1 EF20”, which has been awarded the highest, AAA/a grade in Japan’s tyre-labelling system; “iceGUARD 5 PLUS”, a new studless tyre for passenger cars; and the “GEOLANDAR SUV” tyre, which enhances the fuel efficiency of city-use SUVs.